Simple.TV's ShowDrive ("Over-the-Air DVR" - Your shows are stored in the 'Cloud')

[CadetStimpy]

This startup is introducing a new product called ShowDrive, for recording broadcast channels such as ABC, CBS, NBC, and Fox. While other broadcast DVRs save locally on a hard drive, ShowDrive stores everything in the Cloud, so users can stream their shows on TVs, phones, and tablets. Simple.TV and ShowDrive Simple.TV plans to launch a beta in the United Kingdom in the next several weeks, partnering with an unnamed consumer electronics vendor on a standalone set-top box. This device will plug directly into the television, and will apparently offer some online video apps in addition to the basic broadcast DVR functionality. DVR service will cost 1 pound (about $1.52) per month for 100 hours of Cloud storage, and 5 pounds for 1000 hours. Plans for a U.S. launch are unclear. Simple.TV wants to partner with television makers to put the broadcast DVR functionality directly into smart TVs. It’s unclear if Simple.TV will also offer a standalone box in the United States.