Of course it was my mistake. That's what I get for assuming a software dev would have consumer friendly marketing practices instead of deceptively and intentionally trying to reach as little of an audience as possible when a sale is held.......
I logged on assuming there would be a Cyber Monday Sale only to find out I missed the sale which was on Black Friday. Of course, the sale was announced and ended the same day. Thanks a lot Launchbox, for nothing :(