Nucleus

Is there any consensus regarding developer and publisher names? So far I've been using full name without the incorporation type. E.g. Obsidian Entertainment, not Obsidian, not Obsidian Entertainment Inc.. What about if the dev/publisher changes names? So far I've been using the name it was using during the release of the game, e.g. Ubi Soft Entertainment for their pre-2003 releases. There are dev/pub "profile" pages in the db, is there a way to link the multiple names together, for example as having one master profile for the company, and having sub-profiles for each name iteration?