Prices increased from last year, so the discounts are also heavier to match, but yes everything is slightly more than last year, but the amount you are saving is actually more. A lifetime license is $75, so if you are upgrading from a yearly $30 to a lifetime you are paying $30 + $20 = $50, where as a actual lifetime license currently costs $75, so you are still saving 33%, which is a fair discount if you ask me.