How is it gouging? Any product is priced at the price the consumer is willing to pay, its priced slightly higher than a full priced game for what is a very useful and fully featured piece of software.
Have you looked at the prices of software? Norton antivirus 360 is about $100 a year,
Photoshop is around $100 per year also,
Launchbox Premium is $75 and you get to keep it forever, or just £$30 for a yearly license.